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Main » 2011 » March » 10 » Graphic Design - Don't Ruin That First Impression!
8:16 PM Graphic Design - Don't Ruin That First Impression! |
Whether it's a company business card, a letterhead, a poster, an ad in the paper, a web site, or any host of business presentation materials, you always need superb graphic design
to stand out in this highly competitive world. As the old saying goes,
"You never get a second chance to make a first impression."
Great first impressions are also made by outstanding graphic design.
Some
people take years in university or college to study graphic design. The
good thing is that if you are not one of them there is still hope!
Large
corporations contact companies or highly capable individuals who are
able to look after their corporate identity, but the rest of us need to
either hire the local printing shop or do the design work by ourselves.
Nowadays,
being able to create a good company image is not the stumbling block it
was years ago. Most computer programs, such as word processors, desktop
publishers etc., have 'wizards' that will help you create an identity
for your business by using existing templates. All you have to do is
plug-in your own information. These programs can create business cards,
logos, brochures, newsletters, posters, and a host of other related
presentation materials for you.
There are even software programs
that are able to create a very professional company logo, whether your
business is very conservative or very outlandish. Some of these can be
for less than $20.
Web sites are also a big part of a company’s
identity, more so if you are actually developing or own a company
online. Through searching the Internet, you can buy templates for your
web site that will almost be a perfect fit for your business, whether
you are selling online or offline.
Even the presentation of your
information, the actual words that tell about your product or service,
or anything related, needs to be considered as a graphic design element.
Consider some of the posters that promote milk for example. The
advertising companies that promote the drinking of milk could write a
multitude of words explaining the chemical make-up of milk and why you
should drink it.
Instead, they add a large photo image of an
active person drinking it outdoors, with a cow in the background, and
put in one word in the corner of the poster, "Milk". Everyone
understands the meaning immediately from the photo, which is then
reinforced by the word, or a few words.
When doing your own
graphic design, the best principle for you to follow is that 'less is
more'. Allow yourself for lots of space. People find it hard to focus on
things which are cluttered. Think of a desk for example. You do not
really notice the desk when it's cluttered with papers and junk. Remove
the clutter and everyone will notice the desk. Likewise, try to keep
things clean and simple.
If you do have to present a lot of
words, try adding visual interest by adding pull-quotes, which are boxes
set in the text which quote some of the highlights of the actual text.
The box will add interest.
People will usually notice the
biggest, boldest item first, and then go left to right if no clear
indication is given. In a newspaper article, it is usually the photo
first, then the headline, then bolded captions, then the actual article.
There is no shame in looking at a design that works for someone else, and emulating it, but not copying it.
By
bearing in mind what your 'desk', or focus, is, and by using all the
tools at your disposal, many of which are free, you will be able to
produce graphic designs which are both eye catching and profitable.
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